Research

Apple

 

DESCRIPTION
Computers are still an important part of its mix, but these days music-related products are at the top of Apple's play list. Apple Computer's desktop and laptop computers -- all of which feature its OS X operating system -- include its Mac mini, iMac, and MacBook for the consumer and education markets, and more powerful Power Mac and MacBook Pro for high-end consumers and professionals involved in design and publishing. The company scored a runaway hit with its digital music players (iPod) and online music store (iTunes). Other products include servers (Xserve), wireless networking equipment (Airport), and publishing and multimedia software. The company's FileMaker subsidiary makes database software.

 

Panasonic

 

DESCRIPTION
Panasonic Corporation of North America's (formerly Matsushita Electric Corporation of America) products runs the gamut of cool; from hip, wearable digital cameras to household air conditioners. The company oversees the North American operations of Matsushita Electric Industrial, one of the world's largest consumer electronics firms. In North America, Panasonic makes consumer products (camcorders, vacuums, men's shavers), business products (copiers, fax machines, printers), and industrial electronics products (computer components, semiconductors, appliance motors) under the Panasonic, Technics, and Quasar brands.