The goal of this project was to chose an existing product that I believed would sell better us the packaging was redesigned. I chose to redesign Air Optix Contacts. Their use of black on their original boxes was something i believed to be boring, so I wanted to focus on the colors. I chose to use blue for my final colors because it is a crisp color that looks clean and official. The focus of this project was to research, practice conceptual thinking and design process by developing 3-D constructions. By using layouts created in Adobe Illustrator CC, I created a final design for the Air Optix Contacts box.
Package design
Brainstorming for package design.
Initial ideas
Final package design for Air Optix contacts.
Western Michigan University ART 2610 Graphic Form Spring 2016