Research

Ethics of Advertising

Title: Measuring the Correlation between Ethical Dimensions of Advertisement and Development of Society
Authors: Syed Karamatullah Hussainy Syed Luqman Hakim and Muhammad Adil Khan
Publication: KASBIT Business Journal

Publishing Date: December 3 2014

Article Summary: This article articulates the importance and impact advertising has on the worlds population. Highlighted with astonishing statistics, this article hits on ethical decisions made by advertising companies that affect the way we view products companies produce. Advertisments are created to exeamplify these products, but also have underlying messages that effect ethical and moral values of the customer. While advertising is a social and economical objective, it influences viewers in their views and decisions. A perfect example with be the sexualization of women in advertisment today. Women are portrayed as sexual objects, instead of human beings, creating an attraction for men. It gives men an intitial idea that it is appropriate to look at women like that. Not in all cases is this true, but the ethical and moral decisions these advertising companies make, could promote morally wrong behavior and ideas for viewers, particularly in foreign countries according to this article.

Copyright: Asianet-Pakistan 2014
Database: Business Insight: Global, WMU Library Database
Citations: "Measuring the Correlation between Ethical Dimensions of Advertisement and Development of Society." KASBIT Business Journal 7.1 (2014).Business Insights: Global. Web. 3 Dec. 2014.


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Syed Karamatullah Hussainy Syed Luqman Hakim and Muhammad Adil Khan