Nike:
Description:
If you have to ask "how much?" you aren't the target audience for clients of Nike Communications. The agency provides public relations and marketing services specializing in the promotion of luxury goods and premium lifestyle products. The agency's promotions can consist of celebrity endorsements, inclusion of products in the Oscar Baskets (as in Academy Awards), or product placement. Other services include press relations, media training, product launch programs, brand revitalization, and miscellaneous publicity duties. Clients include Esprit, MoÙt & Chandon, and Rosewood Hotels & Resorts.
Apple:
Description:
Computers are still an important part of its mix, but these days music-related products are at the top of Apple's playlist. The company scored a runaway hit with its digital music players (iPod) and online music store (iTunes). Apple's desktop and laptop computers -- all of which feature its OS X operating system -- include its Mac mini, iMac, and MacBook for the consumer and education markets, and more powerful Mac Pro and MacBook Pro for high-end consumers and professionals involved in design and publishing. Other products include mobile phones (iPhone), servers (Xserve), wireless networking equipment (Airport), and publishing and multimedia software. Its FileMaker subsidiary provides database software.