8532
1. VISION.
a.
Core Values:
Communicate respect with others, spend time with family and friends, and
strive for excellence in daily tasks.
b.
Strategic Intent:
Professional Event Planner
c.
Core Competency: Organizational Scheduling
2.
TARGET MARKETS.
The ideal organization is demographically large in
population with metropolitan cities. In
a Psychographic view, the environment of the organization incorporates a
progressive corporate culture. Also, it provides multi-entertainment program
options for creative interpretation of clientele’s orders.
Double Exposure, Inc. Elmhurst,
IL 630-530-7200
Eck-Cellent Entertainment Chicago,
IL 773-631-3331
Double Exposure, Inc. Rochester,
MI 248-656-RSVP
Each of the above companies are attractive target markets
because they allow creative design with clientele event plans, organized
managerial structure, and has potential to reach many buyers with high
population count.
3. DESIRED
JOB.
The entry-level job I would wish to
obtain with this firm is Assistant Event Coordinator.
4.
POSITIONING STATEMENT.
I would like to offer the market
my confidence with public speaking and ability to actively listen to clients
needs. Past employers have recognized
me to be inspirational to other co-workers and reliable with completion of
projects before deadlines.
5. MARKETING
MIX:
a. Product:
1.
Resident
Assistant of Eicher/Lefevre Hall: I provide paraprofessional advising to
undergraduate students. I have gained skills in planning, assessment,
administration, counseling, conflict resolution, crisis management, facilities
management, staff development, leadership training, and public speaking.
2.
Part-time
employment during full-time school: Managing 15 hours on the job and 16 hours
of in-class related time. Homework and R.A. duties require heavily weighted
hours to my schedule also, which displays my affection for efficient use of
time.
3.
Chairman
of Volunteer Services for Haunted Hall: Haunted Hall was a campus wide
production. I can use technology advances like excel, access and web-mail
services to provide access to advertise and organize project material through
one easily revisable database.
4.
Parent
Association Volunteer for Family Festival: I actively participate in community
building projects that join alumni, enrolled students and local supporters.
5.
Member
of National Honors Society, Sigma Phi Theta: I have the ability to actively
decode course material and interpret back the actual message.
6.
Co-executive
of Hall Council Board: Authority figure that helps make decisions about how to
spend Residence Life money. Demonstrates my engagement with direct interaction
with co-workers, bosses, and residents of the building to form one unified
team.
b.
Place:
I want to work in a corporation with high coordination, which
products are distributed selectively in suburban counties with headquarters in
either Illinois or Michigan. I prefer having a permanent address near my family
in Michigan.
Direct Channels: e-mail resume &
Indirect Channels: Web Posted Resume &
c.
Price: What I want, starting pay at
$50,000 and increase to $150,000 by tenor.
After researching,
The exchange value of a higher starting salary is incentive
for the company through dedicated long hours at night and on the weekends.
However, I will not contract to work full day shifts during the nationally
celebrated holidays.
d. Promotion:
5.
EXECUTION PLAN:
Spring 05: Apply to Haworth College of Business to
declare my Major, Advertising & Promotions and Minors, Spanish &
International Business. Participate passively in Career Fair for ideal
internships.
Summer 05: Join
Spanish Club & Advertising Club; Engage in studies full-time with in-depth
concentration on G.P.A. Improvement.
Fall 05: Establish a personalized & professional website for
networking. Organize a campus wide event as advertising chair for WMU Hot Spots
Program.
Spring 06: Actively
participate in Career Fair for entry-level job position in Advertising &
Promotions.
Summer 06: Study Abroad in Spain.
Fall 06: Start internship in local area:
Kalamazoo
- Unique Affairs Wedding & Event Planning -
Phone: 269.352.2143
5047 West Main Street, #262, MI, 49009
Wedding Consultations, Planning, Parties, Anniversaries, Events, Southwest
Michigan
Spring 07: Obtain
Internship while interviewing for corporate event planning positions in
previous mentioned locations of interest. Analyze environment for smooth
transition into new living alterations necessary for new career.