The three essential steps for search engine optimization is content, title, and website description. The first one is tom have your title to your web page. You can not just have it as untitled document. If you do not name it mpst people will not be able to find it or want to go to it because it does not have a title. The next step is content. If your web page does not have content it will not show up in the top results for that topic. Thus most people will not be able to find your web page. Content is key. The last step is the description that you choose to describe you web page. It should be key words about yor webpage that would come up with a search result in that subject.