Google search results are results based on content. The more content you have on your page the higher up in the search results you will be. That is how Google operates its search results. The more content equals higher up on the search page. Sponsored links are links that are payed fr by a user or company. What these do is automaticly put you on the first page of a search result. There is usually a top section for these. They are payed for and content does not matter at all when it comes to a sponsered link. The difference between Google search results and sponsered links is that sponsered links are payed for to be on the first page and google search results are based on content.