Users expect wibesites to download quickly and if it dosen't, they get frustrated and leave the site. The amount of time a typical user is willing to wait is known as the threshold of frustration. Research sets the threshold at 10 seconds; that is, if the page doesn't download in 10 seconds, visitors are likely to leave.
Web designers should pay special attention to anything that increases download time. The main culprits are large images. Image files increase download time.
Nick Nacci, student, Western Michigan Univerity, Kalamazoo M! 49008
Last updated: June 21, 2016