Assignment 3

Worth 15 points

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Due April 12, 2004

 

 

The following assignment is due at the beginning of class period on April 12, 2004.  It must by typewritten.

 

This assignment is done in four parts.  Do each part in the order that they are listed.

 

Part 1

  1. Find an ad for a store that you know nothing about and have never been to.  Make a copy of the ad to include in the assignment.  (yellow pages and newspapers are a good source)

 

  1. Write a brief description of this store based on your perception of what you learn from the ad.

 

Part 2

  1. Go to the store but don’t go inside.

 

  1. Write a brief description of this store based on your perception of what you see from the outside.

 

Part 3

  1. Go inside the store and shop around a bit.  You don’t have to buy anything.

 

  1. Write a brief description of this store based on your perception of what you observed in your experience inside the store.

 

Part 4

  1. Compare your three perceptions.  What suggestions do you have for this business in their portrayal of their business.