Date

Topic

Chapters

UNIT I

January 7

Introduction

1

January 9

Marketing in Organizations

2

January 12

Marketing in Organizations

2

January 14

Controlling the Uncontrollables

3

January 16

Controlling the Uncontrollables

3

January 19

MLK Day – no class

January 21

Ethics and Responsibilities

4

January 23

Ethics and Responsibilities

4

January 26

Consumer & Organization Behavior

5, 6

January 28

Consumer & Organization Behavior

5, 6

January 30

Consumer & Organization Behavior

5, 6

February 2

Consumer & Organization Behavior

5, 6

February 4

Wrap & Review

February 6

EXAM UNIT I (Chapters 1-6)

UNIT II

February 9

Using Data and Information

8

February 11

Using Data and Information

8

February 13

Segmentation and Positioning

9

February 16

Segmentation and Positioning

9

February 18

Product as Part of the Marketing Mix

10, 11

February 20

Product as Part of the Marketing Mix

10, 11

February 23

Services

12

February 25

Services

12

February 27

Spirit Day – no class

March 1-5

Spring Break – no class

March 8

Wrap & Review

March 10

EXAM UNIT II (Chapters 8-12)

UNIT III

March 12

Price, It’s More than Dollars and Cents

13, 14

March 15

Price, It’s More than Dollars and Cents

13, 14

March 17

Price, It’s More than Dollars and Cents

13, 14

March 19

Price, It’s More than Dollars and Cents

13, 14

Date

Topic

Chapters

March 22

Channel Systems and Distribution

15, 16

March 24

Channel Systems and Distribution

15, 16

March 26

Retailing – Brick and Click

17, 21

March 29

Retailing – Brick and Click

17, 21

March 31

Retailing – Brick and Click

17, 21

April 2

Wrap and Review

April 5

EXAM UNIT III (Chapters 13-17, 21)

UNIT IV

April 7

Promotion and the Marketing Mix

18, 19, 20

April 9

Promotion and the Marketing Mix

18, 19, 20

April 12

Promotion and the Marketing Mix

18, 19, 20

April 14

Promotion and the Marketing Mix

18, 19, 20

April 16

Wrap & Review

April 22

FINAL EXAM 10:15-12:15