Sony Corporation

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All eyes and hands are on Sony -- or, more likely, on its high-profit consumer electronics products and gaming systems. While PlayStation ousted Nintendo from the top spot in the home game system market in the mid-1990s, the disappointing debut of PlayStation 3 in late 2006 has the two companies dueling. Sony also makes a host of other products, including digital and video cameras, Walkman stereos, and semiconductors. Sony's entertainment assets include music (Sony Music Entertainment and Epic), motion pictures (Sony Pictures Entertainment and Sony Digital Production), DVDs (Sony Pictures Home Entertainment), and TV programming (Sony Pictures Television).

Mitsubishi International Corporation

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Japan's giant Mitsubishi Group has a "sogo shosha" (general trading company) on Madison Avenue. The US subsidiary of the group's Mitsubishi Corporation trading firm, Mitsubishi International promotes and sells its trade and marketing services worldwide. Established in 1954, the company offers consulting services in risk management, financial resource development, project development, logistics, and other business operations. Mitsubishi International promotes its global trading expertise in seven main business areas: business innovation, chemicals, fuels, industrial finance and services, living essentials (food, textiles, and general merchandise), machinery, and metals.