Robert L. Harrison is Assistant Professor of Marketing at Western Michigan University’s Haworth College of Business where he has been on the faculty since 2009. He is a devoted father of three daughters (ages 4, 18 mos. and 9 wks.), who have influenced his research interests in gender roles, fatherhood, children and the family decision making process.
His research on marketing and consumer culture has been published (or forthcoming) in the Journal of Advertising, Journal of Marcomarketing, Marketing Theory, Qualitative Market Research, and the Journal of Historical Research in Marketing.
Recently, he has conducted research to understand consumer and retail processes on Black Friday, the day after Thanksgiving. Together with Timothy Reilly and James Gentry (Univerisity of Nebraska) he produced a videography that won the People’s Choice Best film award at the 2009 Association of Consumer Research Conference.
He has taught both consumer behavior and principles of marketing at the University of Nebraska and now at Western Michigan University. In 2008, he received the Marketing Department Graduate Teaching Award at the University of Nebraska.
Prior to pursuing his doctorate, he was a news reporter for the Kalamazoo Gazette and in his leisure time he enjoys playing softball and basketball, and being dad.