When it comes to using Google search there are two different types of links that will appear. Normal Google search results and sponsored links. Normal Google search results are links to webpages that are pulled from the search engine optimization index. These links are shown to the viewer, typically in order by index relevancy and number of page views. Sponsored links are links to webpages that are automatically placed at the top of a list of search results due to a company paying money in order to be featured first. These links are typically shown with a sponsored box around it or a sponsored text caption.