APPLE

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Apple aims for nothing short of a revolution, whether in personal computing or digital media distribution. The company's desktop and laptop computers -- all of which feature its OS X operating system -- include its Mac mini, iMac, and MacBook for the consumer and education markets, and more powerful Mac Pro and MacBook Pro for high-end consumers and professionals involved in design and publishing. Apple scored a runaway hit with its digital music players (iPod) and online music store (iTunes). Other products include mobile phones (iPhone), servers (Xserve), wireless networking equipment (Airport), and publishing and multimedia software. Its FileMaker subsidiary provides database software.

Once the world's top PC maker, Apple has been relegated to relative niche status in a market dominated by Microsoft Windows-based PCs. But the company continues to lead the market in terms of design innovation. Apple's computers run its proprietary UNIX-based operating system, and the company cites the integration and interoperability of its hardware and software as the key advantage over Windows-based PCs.

Ralph Lauren

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Polo Ralph Lauren is galloping at a faster clip than when founder Ralph Lauren first entered the arena 40 years ago. With golden mallet brands such as Polo by Ralph Lauren, RRL, Rugby, and Club Monaco, the firm designs and markets apparel and accessories, home furnishings, and fragrances. Its collections are available at some 10,800 locations worldwide, including many upscale and mid-tier department stores. (Macy's and Dillard's account for more than a third of all wholesale revenue.) The company also operates about 315 Ralph Lauren, Club Monaco, and Rugby retail stores worldwide as well as the e-commerce sites RalphLauren.com and Polo.com. American style icon and CEO Lauren controls the company.