Nintendo

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It's not a game, boy, it's serious business, and Nintendo -- one of the Big Three videogame console and handheld devices makers -- knows it. Nintendo's GameCube and Wii systems battle with Microsoft for second place in its industry while Sony leads the trio. In the handheld console segment, however, Nintendo's Game Boy system remains the leader. The firm debuted its videogame player Nintendo DS (Nintendo Double Screen) in 2004, Game Boy Micro in late 2005, and DS Lite in 2006. Its Wii, pronounced "we," videogame system arrived in time for 2006 holiday sales and continues to be a contender despite some customers not being able to get their hands on one and a looming recession in the US.

Bayerische Motoren Werke

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Bayerische Motoren Werke (better known as BMW) is one of Europe's top automakers. BMW's car offerings include sedans, coupes, convertibles, and sport wagons in the 3 Series, 5 Series, 6 Series, and 7 Series model groups. Other models include the M3 coupe and convertible; the X5 sport utility; and the Z4 roadster. In addition to its BMW automobiles, the company's operations include motorcycles (K 1200 GT, R 1200 RT, and F 800 S models, among others), the MINI automotive brand, Rolls-Royce Motor Cars, and software (softlab GmbH). BMW's motorcycle division also offers a line of motorcycling apparel such as leather suits, gloves, and boots.