Research
 

The Advertising and Promotion major attracts creative, strategically minded students and provides them with an interactive education that ensures they will have the skills and knowledge necessary for success. The program stresses the integrated marketing communication concept and teaches students the process of developing and planning a campaign starting with market research, developing objectives, formulating media and creative strategies and executing tactics that are both relevant and effective for a target audience.

Advertising & Promotion majors typically follow varied career paths, primarily in one of the following five areas:

  • account service
  • account planning
  • media planning & buying
  • creative services
  • interactive.

Sources: Haworth College of Business
http://www.wmich.edu/business/academics
http://www.wmich.edu/marketing/academics/advertising.html