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NETFLIX Description In a blend of technologies from multiple eras, Netflix steers couch potatoes away from the video store and straight to the mail box. Its Web site (Netflix.com) offers DVD rentals (70,000-plus titles) to more than 6.3 million subscribers for a monthly fee. The movies are delivered to customers the old-fashioned way: through the US Postal Service. Netflix does not charge late fees or have due dates, and the company's service employs user ratings to predict individual preferences and make movie recommendations. Netflix has more than 40 distribution centers in major US cities. Director Jay Hoag and his Technology Crossover Ventures owns about 20% of the company and CEO Reed Hastings owns about 10%.
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