Sarah Mead's Midterm Exam

Primary vs. Secondary Target Audience

Primary audiences are clearly interested in the contents of the website. Secondary audiences are people who share something in common with the primary audiences but are outside of the primary audience. For example, say there is a website about Michigan. The primary audience would be Michigan residents (they are clearly interested because they live in Michigan), and the secondary audience would be people outside of Michigan (they may be interested in Michigan because they are planning to move or travel there). Secondary audiences should be targeted because they show some interest in the website and would increase traffic to the website. Keeping secondary audiences in mind could make the website creator add more information to the website, which could also help primary audiences.

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