Nike

Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the world's #1 shoemaker, does more dominating than assisting, to capture a hefty share of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes, as well as athletic apparel and equipment. In addition, NIKE operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in more than 180 other countries. In 2006 NIKE veteran Mark Parker succeeded Bill Perez as president and CEO. It bought Umbro in 2008.

Gatorade

There's a reason why the product's name is Gatorade. The beverage was invented during the 1960s by University of Florida doctors in order to hydrate the university's football team (The Gators). Officially called Gatorade Thirst Quencher, the lemon-lime-flavored rehydrating drink has grown to become the leading sports drink in the US. Knowing that one product wouldn't keep it in business forever, the company has continued to create new beverages, including its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain, Frost, and Fierce; and its Performance series, sold under the brand name Endurance.