tweet

 

It’s interesting that this assignment is related to Twitter. It happens to be that I’m currently working on the social media campaign for a small business dedicated to constructing docks and sell boat lifts. Since my main marketing strategy will consist in produce articles and video content I mainly thought in YouTube, Facebook, and Blogs, as my main social channel.  I have to confess that before reading these articles about the use of twitter for business I would never have thought that I could use Twitter for my marketing campaign.
In that sense, I decided to follow Kingston advice in "How to Use Twitter for Business and Marketing" (Kingston, 2013). But like any account opening in many social networks for business purposes, the creation of these is always easier than growing an active audience, and even more important, to maintain it. Due to the motives mentioned before, it is common to find companies' Twitter accounts with barely a couple of followers and practically unattended. In order to avoid it to happen to my clients, I decided to do a research in this regard and I found this interesting article: "How to Use Twitter Advanced Search Queries for Leads" (Gladstone, 2014).


In this article Gladstone explain four interesting tips on how to refine these searches in order to identify users with the potential of become future buyers of the company products and then lead them to the company website. For this purpose, she recommends the use to the app Twilert. This app is supposed to have a more powerful motor engine than Twitter itself. In this article, the author offers four important tips in order to increase the chances of find potential clients. The first tip the author offers is to use the Twitter’s advanced search function “To: and from:” (Gladstone, 2014). it gives the advantage to find messages send or received by a particular user. Let put as an example the company I'm managing the social media campaign: I can find an account from a boat seller and intercept al the messages send to this account and identify potential buyers for my client. "Target Search with Geolocation Filters" (Gladstone, 2014) is the second tip the author advice. This function allows searching in a specific geographical area. Depending on the company commercial activities they can circumscribe their radius of action to a specific geographical area.


Gladstone third piece of advice is to "Refine Results with exclusion and Filters" (Gladstone, 2014).  This function allows excluding a username or tag in which we are not interested, as competitors account for example. Finally, the fourth tip offered by the author is to "Search by sentiment" (Gladstone, 2014).  This function offers the particularity of combining a word with a feeling. For example, I could type the word "dock" with an emoticon like :(, and this would allow me to identify a user who is sad because his/her dock is broken and need repair.


I consider very helpfully, the tips offered by Gladstone, in fact, I will put most of them into practice. The only issue I find with her article is the fact that at the time of publication of this article she is the Marketing Manager at Twilert. There is anything wrong with that, but a large number of Twilert links placed in her article undermine her objectivity thus her credibility. Despite her presumed social media expertise, she is working against one of the main postulates in social media marketing, which to give the impression to the audience that you are trying to sell them something.

 

 

References
Gladstone, B. (2014, June 05). How to Use Twitter Advanced Search Queries for Leads : Social Media Examiner. Retrieved February 12, 2016, from http://www.socialmediaexaminer.com/twitter-advanced-search-queries/


Kingston, C. (2013, April 10). How to Use Twitter for Business and Marketing : Social Media Examiner. Retrieved February 13, 2016, from http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/

 

 

 

 

 

 

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