Research
 

I am a student at Western Michigan University majoring in Business. At the moment I am not quite sure what type of business to major in along with what type of minor. I am curious to find out background information about what helps students determine what type of business to major in and all the different factors behind choosing a major.

Key factors that influence student choice of a business major and how business schools can help students make that choice more realistically. Investigating students at a regional university, the authors found that whereas those with better quantitative skills tended to major in accounting or finance, those with weaker quantitative skills tended to major in marketing and management. Pritchard, Robert E; Potter, Gregory C; Saccucci, Michael S. Journal of Education for Business79.3 (Jan/Feb 2004): 152-156.

Students need to be aware of both institutional and business school learning goals and the expected performance standards for them. Without this knowledge, students may choose a major based on specious or anecdotal information-information that may be inaccurate or misleading Pritchard, Robert E; Potter, Gregory C; Saccucci, Michael S. Journal of Education for Business79.3 (Jan/Feb 2004): 152-156.

A student may believe erroneously that he or she does not have the ability or behavioral attributes needed to complete a business major successfully and thus may avoid enrolling in a business major that he or she actually may be well suited to complete successfully. (Cohen & Hanno, 1993; Nulty & Barrett, 1996) Pritchard, Robert E; Potter, Gregory C; Saccucci, Michael S. Journal of Education for Business79.3 (Jan/Feb 2004): 152-156.

After taking some business classes and doing more research; Marketing has caught my eye in majoring. I've found more research in possibly majoring in Marketing.

No matter what the major, no matter what the future job, understanding marketing practices and their role in a modern economy can be useful for any educated person. Marketing scholars, scholarships and a variety of courses could become parts of all types of university programs, both those claiming a professional education and those with more academic goals. Marketing was an extremely popular area of study, but it seems to be losing its following. At many universities during the 1980s, student requests for undergraduate marketing courses grossly exceeded class space. But as university enrollments drop, many marketing departments report a disproportionate loss of students. Rotfeld, HerbertView Profile. Marketing News29.15 (Jul 17, 1995): 8.