Samantha Woofter

I am a senior at Western Michigan University majoring in Advetising and double minoring in Graphic and Printing Science and General Business Studies. To learn more about me and to view my creative portfolio, please check out: http://www.wix.com/samanthawoofter99/portfolio1.

Brand Narrative

Here is a true story, about a girl named Samantha.

Samantha was just a small town girl, looking for something special out of life. She had a sparkle in her eye, a fire in her heart, and a spring in her step. One day, she began a journey. This journey began as she was a senior graduating from Morley Stanwood High School. Finally out of school, she was faced to take on the world. These were the days when the local businesses in her town were shutting down left and right, close friends and family members were struggling to find jobs, and her parents were both recently unemployed due to company buy-outs. Times were tough, the economy was bad, and the battle to succeed on her own was something that she was faced with.

Samantha continued her journey and was smart enough to be lucky. She was accepted into Western Michigan University and entered the Advertising program in the Haworth College of Business. While at WMU, she developed her skills, mastered her abilities, and discovered who she really was. What Samantha realized was that she was not just a student attending college with hopes of graduating and getting a job, but that she was a brand among many competitors, fighting to be noticed. Samantha's brand promise is to be a consistent and unique product in the business market. She is ambitious and threatening, and the challenge to achieve the American dream started a fire of motivation in her heart.

As graduation approaches, Samantha will be ready to compete in the competitive industry of Advertising. She will thrive in the business environment and become the biggest name in the rapidly growing industry. She is unstoppable, and is not content with being WMU's, Kalamazoo's, or Michigan's creative star, that is not ambitious enough for her. She will continue her journey and take her talents further, around the country and across the globe. She has an omissible presence next to any competitor in the world. She will become an icon, and the skill set that she has to offer will become sought after across the globe.

Quite a character, this Samantha Woofter is; ambitious, uncompromising, and a master of marketing. The small town girl transformed into a creative genius, and will continue her journey into the advertising world. Her ideas will travel deep into the media of America, and her work will be immortalized in magazines, television commercials, and online ads. She will stand shoulder to shoulder with the great creatives of the age, and win countless awards for quality. By the end of the 21st century, Samantha Woofter will not just be the biggest name in advertising, but an international symbol of progress.

Is it possible for a small town girl to achieve such great success? Samantha could have stayed in her hometown of Stanwood, struggling along with those around her. But she was possessed with a fighting ambition, alongside the skill and intelligence to match. Samantha's journey continues, and she is not showing any signs of stopping. Samantha Woofter is not just a name, it is a brand, it is an icon, and it is soon to be an advertising legend.