Jocelyn Steinke’s research focuses on images of science and scientists in the mass media. Her most recent research explores the influence of media images of women scientists and engineers on adolescent girls’ conceptions of gender roles and their occupational aspirations. Her research has been published in the Journal of Women and Minorities in Science and Engineering, Journal of Broadcasting and Electronic Media, Science Communication, Public Understanding of Science, Journalism Educator, and other journals. Dr. Steinke's research has been funded by the National Science Foundation.
Jocelyn Steinke is a professor in the School of Communication and holds a joint appointment with the Department of Gender and Women’s Studies at Western Michigan University. She teaches courses in gender and media; race, gender and science; news writing and reporting; environmental reporting; and science writing.