Dr. Jocelyn Steinke
Professor
School of Communication
Program in Gender and Women's Studies
Western Michigan University
CURRICULUM VITAE
EDUCATION
Ph.D., University of Wisconsin-Madison
Madison, WI — August 1991
School of Journalism and Mass Communication
Dissertation: The Science Writing Process and Science Writers' Audience Analysis: An Exploration of Writers Working Under Contextual Constraints
M.P.S., Cornell University
Ithaca, NY — August 1988
Thesis: Attracting and Sustaining the Interest of Prospective Readers: The Use of Creativity in Science Writing
B.A., Mount Holyoke College
South Hadley, MA — May 1986
English and biological sciences, double major
ACADEMIC EXPERIENCE
Professor
Gender and Women’s Studies Program
Kalamazoo, MI
Teach classes on journalism research, news writing, news reporting, feature writing, environmental reporting and science writing. Serve on university, department and college committees. Serve on graduate student thesis committees. January 2001-Present
Associate Professor
Department of English
Women’s Studies Program
Western Michigan University
Kalamazoo, MI
Taught classes on journalism research, news writing, news editing and feature writing. Served on university, department and college committees.
1995-2001
Assistant Professor
Roy H. Park School of Communication
Ithaca College
Ithaca, NY
Taught classes on journalism research, news reporting and writing, feature writing, science writing, health reporting, public affairs reporting and mass communication. Developed course curriculum for print journalism program. Advised undergraduate students. Served on school and department committees.
1991-1995
News Writing Instructor
School of Journalism and Mass Communication
University of Wisconsin
Madison, WI
Taught news writing classes.
1988-1991
Teaching Assistant
Department of Communication
Cornell University
Ithaca, NY
Assisted in teaching two advanced courses in public relations research and planning. Received the Department’s "Outstanding Teaching Assistant" award.
1987-1988
GRANTS AWARDED
National Science Foundation, "Adolescents' Identification with Televised Portrayals of Male and Female Scientists"
2006-2009
Principal Investigator: Jocelyn Steinke
Co-Investigators: Marilee Long, Maria Lapinski, Lisa Ryan
Amount Awarded: $498,000
Grant awarded for research on middle school-aged children's identification with scientist characters on popular television programs.
National Science Foundation, "Assessing Media Influences: Effects of Media Literacy Training on Middle School-Aged Children’s Perceptions of Women in Science, Engineering, and Technology"
2004-2006
Principal Investigator: Jocelyn Steinke
Co-Investigators: Maria Lapinski and Aletta Zietsman-Thomas
Amount Awarded: $291,010
Grant awarded for research on efficacy of media literacy training on middle school students perceptions of women in science, engineering, and technology (SET) and perceptions of SET careers.
Arts and Sciences Teaching and Research Award (ASTRA) "Scientists on Screen: Images of Women Scientists in Popular Films"
2001-2002
Amount Awarded: $1,000
Grant awarded for research on images of women scientists in films.
Laptop Initiative
Western Michigan University
Laptop Awarded.
FRACASF Grant, "Images of Women Scientists on Screen: An Analysis of Feature Films from 1987-1999"
Western Michigan University
2000-2001
Amount Awarded: $5,000
Grant awarded for research on images of women scientists in films.
Teaching and Learning with Technology (TLT)
Western Michigan University
1999-2000
Amount Awarded: $5,380
Grant awarded to enhance online instruction in Journalism Research (JRN 200) course.
ASNE Institute for Journalism Excellence
American Society of Newspaper Editors
1996
Amount Awarded: $8,000
Grant awarded for residency with the Dayton Daily News, Dayton, OH
Research Development Award
Western Michigan University
1996-1997
Amount Awarded: approx. $500
Funding provided to visit program officer at NSF and faculty mentor at The George Washington University.
FRACASF Grant, "Reaching Readers?: Serving Diverse Styles of Reading Science News"
Western Michigan University
1996
Amount Awarded: $3,000
Grant awarded for research on readers' responses to science news articles.
Provost Project Grant, "Bringing Newsroom Training to Community Newspapers"
Ithaca College
1994
Amount Awarded: $1,400
Grant awarded for research on newsroom training (with Dr. Jill Swenson).
Instructional Development Grant, "Health Reporting: An Expanding Area of Specialty Reporting"
Ithaca College
1993
Amount Awarded: $1,200
Grant awarded to develop course on health reporting. Funding also provided to attend the Association for the Advancement of Science (AAAS) annual meeting.
Anson Rowe Graduate Student Award
Cornell University
1988
Amount Awarded: $1,000
Grant awarded for research on the effects of the use of creativity in science writing on reader interest.
Department of Communication Research Grant
Cornell University
1988
Amount Awarded: $1,000
Grant awarded by the Department of Communication for research on the effects of the use of creativity in science writing on reader interest.
REFEREED PUBLICATIONS
Steinke, Jocelyn; Lapinski, Maria; Crocker, Nikki, Zietsman-Thomas, Aletta; Williams, Yaschica; Higdon Evergreen, Stephanie; Kuchibhotla, Sarvani (2007) "Assessing Media Influences on Middle School-Aged Children's Perceptions of Women in Science Using the Draw-A-Scientist Text (DAST)." Science Communication 29(1):35-64.
Steinke, Jocelyn; Lapinski, Maria; Zietsman-Thomas, Aletta; Nwulu, Paul; Crocker, Nikki; Williams, Yaschica; Higdon, Stephanie; and Kuchibhotla, Sarvani (2007) "Middle School-Aged Children's Attitudes toward Women in Science, Engineering and Technology and the Effects of Media Literacy Training." Journal of Women and Minorities in Science and Engineering 12 (4):295-323.
Steinke, Jocelyn (2004) "Science in Cyberspace: Science and Engineering Web Sites for Girls," Public Understanding of Science, 13(1):7-74.
Steinke, Jocelyn (1998) "Connecting Theory and Practice: Using Televised Images of Women Scientist Role Models in Media Intervention Programs," Journal of Broadcasting and Electronic Media. 42:142-151.
Steinke, Jocelyn and Long, Marilee (1996) "A Lab of Her Own: Portrayals of Female Characters Children's Educational Science Programs," Science Communication 18(2):91-115.
Steinke, Jocelyn (1995) "Absentee Coaching: Focusing on Revision," Journalism and Mass Communication Educator 50(3):71-76.
Glynn, Carroll J.; Mendez, Ana I.; Chadsey, Matthew M.; Steinke, Jocelyn D. (1988) "Communication and Science Policy: A Cross-Cultural Comparison," in Communicacio Social Identitat Cultural, pp. 4-27.
PUBLICATIONS (Non-Refereed)
Steinke, Jocelyn (1994) "Reaching Out to Readers: Assessing the Concerns of Science News Readers," Sciphers 14(4):1-3.
Dunwoody, Sharon; Brown, Bonnie and Steinke, Jocelyn (1993) Directory of Science Communication Courses and Programs in the United States. Council for the Advancement of Science.
Dunwoody, Sharon and Steinke, Jocelyn (1991) Directory of Science Communication Courses and Programs in the United States. Council for the Advancement of Science.
NEWSPAPER/MAGAZINE PUBLICATIONS
Steinke, Jocelyn "It’s a record," Dayton Daily News, August 20, 1996, 1C, 3C.
Steinke, Jocelyn "Fat free ain’t free," Dayton Daily News, August 5, 1996, 9, SmartMoney Section.
Steinke, Jocelyn "Mother juggles MBA: More adults are returning to school," Dayton Daily News, July 31, 1996, 4B.
Steinke, Jocelyn "Carlisle hires new village manager," Dayton Daily News, July 31 1996, Z2.
Steinke, Jocelyn "Joint replacements," Dayton Daily News, July 30, 1996, 1C, 2C.
Steinke, Jocelyn "Club names Belmont grad Youth of the Year," Dayton Daily News, July 17, 1996, 1B.
Steinke, Jocelyn "Speed limits raised on stretches of I-75" Dayton Daily News, July 10, 1996, 1B.
Steinke, Jocelyn "The trouble with thyroids," Dayton Daily News, July 9, 1996, Ic, 2C.
Steinke, Jocelyn "Leader: Keep fighting for access," Dayton Daily News, June 28, 1996.
Steinke, Jocelyn, "Promoting Scholarship and Providing Opportunities: Helen Denne Schulte Professorships," Nursing Dimensions, Spring 1991.
Steinke, Jocelyn, "From Bafoussam, Reykjavik and Taipei to Madison: International Students at the S School of Nursing," Nursing Dimensions, Spring 1991.
Steinke, Jocelyn, "Reflections on the Evolution of Nursing Research: Serving Health Through Research, Nursing Dimensions," Spring 1991.
REFEREED CONFERENCE PAPERS
Steinke, Jocelyn; Long, Marilee; Johnson, Marne; Ghosh, Sayani (2008) “Gender Stereotypes of Scientist Characters in Television Programs Popular Among Middle School-Aged Children,” Presented at the Association for Education in Journalism and Mass Communication, Chicago, IL.Steinke, Jocelyn; Long, Marilee; Johnson, Marne; Ghosh, Sayani (2008) “Gender Stereotypes of Scientist Characters in Television Programs Popular Among Middle School-Aged Children,” Presented at the Association for Education in Journalism and Mass Communication, Chicago, IL.
Steinke, Jocelyn; Lapinski, Maria; Zietsman-Thomas, Aletta; Nwulu, Paul; Crocker, Nikki; Williams, Yaschica; Higdon, Stephanie; and Sarvani Kuchibhotla, "Media Literacy Training and Middle School-Aged Children’s Attitudes toward Women in Science, Engineering, and Technology," Presented at the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Steinke, Jocelyn; Lapinski, Maria; Zietsman-Thomas, Aletta; Crocker, Nikki; Williams, Yaschica; Higdon, Stephanie; and Sarvani Kuchibhotla (2006) "Assessing Media Influences on Middle School-Aged Children’s Perceptions of Women in Science and Engineering Using the Draw-A-Scientist Test (DAST)," Women and Engineering Programs Advocates Network (WEPAN), Pittsburgh, PA, June 2006.
Steinke, Jocelyn; Lapinski, Maria; Zietsman-Thomas, Aletta; Crocker, Nikki; Higdon, Stephanie; Williams, Yaschica (2006), "Assessing Media Influences on Middle School-Aged Children’s Perceptions of Science, Engineering, and Technology," Poster presented to the Joint Annual Meeting (JAM) , Department of Human Resources, Program on Gender and Science, National Science Foundation, Washington, D.C., May 2006.
Steinke, Jocelyn; Lapinski, Maria; Zietsman-Thomas, Aletta; Crocker, Nikki; Williams, Yaschica; Higdon, Stephanie; and Sarvani Kuchibhotla (2006), "Assessing Media Influences on Girls’ Perceptions of Science, Engineering and Technology," for Symposium, "Overcoming Gender Stereotypes: Girls in Science, Engineering, and Technology," Presented at the American Association for the Advancement of Science, St. Louis, Missouri, February 2006.
Steinke, Jocelyn; Lapinski, Maria; Zietsman-Thomas, Aletta; Crocker, Nikki; Higdon, Stephanie; Williams, Yaschica (2005) "Assessing Media Influences," Online poster, Joint Annual Meeting (JAM), Department of Human Resources, Program on Gender and Science, National Science Foundation, Washington, D.C., April 2005.
Steinke, Jocelyn (2004) "Reinforcing Cultural Representations of Gender and Science: Portrayals of Women Scientists and Engineers in Popular Films," Paper Presented to the Science Communication Interest Group of the Association for Education in Journalism and Mass Communication (AEJMC), August 2004.
Steinke, Jocelyn (2003) "Media Images of Women Engineers and Scientists and Adolescent Girls’ Conceptions of Future Roles," Paper Presented to the Women and Engineering Programs Advocates Network (WEPAN), Chicago, IL, June 2003.
Steinke, Jocelyn (2001) "Science in Cyberspace: An Analysis of Science Web Sites for Girls," Paper Presented to the Science Communication Interest Group, Association of Education in Journalism and Mass Communication (AEJMC), Washington, D.C., August 2001.
Steinke, Jocelyn (1997) "Connecting Theory and Practice: Can Counterstereotypes Change Girls Perceptions of Science and Scientists?" Paper Presented to the Science Communication Interest Group of the Association for Education in Journalism and Mass Communication (AEJMC), August 1997.
Steinke, Jocelyn (1997) "Breaking Down the Barriers to Equal Participation: Media Representations of Women Scientists." Paper Presented at the 1997 American Association for the Advancement of Science Annual Meeting and Science Innovation Exposition (AAAS), February 1997.
Steinke, Jocelyn (1996) "Portrait of a Scientist: 'Discovering Women' Challenge Stereotypical Representations," Paper Presented to the Science Communication Interest Group, Association for Education in Journalism and Mass Communication (AEJMC), August 1996.
Steinke, Jocelyn (1996) "Theoretical Perspectives on the Relationship Between Gender Stereotypes and Adolescents' Perceptions of Gender Roles," Paper Presented for "Growing Up Girls Feminist Issues in Adolescent Culture," Popular Culture Division, International Communication Association (ICA), May 1996.
Swenson, Jill and Steinke, Jocelyn (1995) "Training Program for Community Newspapers," Paper Presented at the National Newspaper Association (NNA) Annual Meeting, Award-winning paper for the Huck Boyd Community Newspaper Research Paper Competition, September 1995.
Steinke, Jocelyn and Long, Marilee (1995) "A Lab of Her Own: Portrayals of Female Characters on Children's Educational Science Programs," Paper Presented to the Instructional and Developmental Division, International Communication Association (ICA), May 1995.
Steinke, Jocelyn and Long, Marilee (1995) "Images of Science and Scientists on Children's Educational Science Programs," Paper Presented for "Mirror, Mirror Reflections on Media Images of Science and Scientists," American Association for the Advancement of Science (AAAS), February 1995.
Long, Marilee and Steinke, Jocelyn (1994) "Images of Science and Scientists on Children's Educational Science Programs," Paper Presented to the Science Communication Interest Group, Association for Education in Journalism and Mass Communication (AEJMC), August 1994.
Steinke, Jocelyn (1993) "Reader Responses to Science News," Paper Presented to the Science Communication Interest Group, Association for Education in Journalism and Mass Communication (AEJMC), August 1993.
Steinke, Jocelyn (1993) "Writing for Readers?: Journalists' Processing of Information During News Production," Paper Presented to the Information Systems Division, International Communication Association (ICA), May 1993.
Steinke, Jocelyn (1992) "The Science Newswriting Process Science Writers' Cognitive Processing of Information," Paper Presented to the Magazine Division, Science Writers' Educators Group, Association for Education in Journalism and Mass Communication (AEJMC), August 1992.
Steinke, Jocelyn (1992) "News Quizzes Are Not Enough: Alternative Ways of Integrating Reading and Writing," Paper Presented for, "Teaching Students Who Don't Read," Association for Education in Journalism and Mass Communication (AEJMC), August 1992.
Steinke, Jocelyn and Long, Marilee (1991) "Communicating Health Risks to the Public: A Content Analysis of Press Coverage of the Health Risks Associated with Video Display Terminal (VDT) Use," Paper Presented to the Health Communication Division, International Communication Association (ICA), May 1991.
Long, Marilee; Steinke, Jocelyn; Kalter, John; Schwaab, Amy; Savagian, Andrew; Jaffer, Nazima; Shim, Jae; Wenzel, Wayne (1991) "Explanation in Newspaper Science Section News Articles," Paper Presented to the Magazine Division, Association for Education in Journalism and Mass Communication (AEJMC), August 1991.
Glynn, Carroll J.; Mendez, Ana I.; Chadsey, Matthew M.; Steinke, Jocelyn D. (1988) "Communication and Science Policy A Cross-Cultural Comparison," Paper Presented to the Environmental Issues and Mass Media working group, International Association for Mass Communication Research(IAMCR), Barcelona, Spain, July 1988.
INVITED PRESENTATIONS
"Using the Web to Teach Journalism," Teaching Well Using Technology, WMU, Center for Teaching and Learning, February 2000.
"Science Writing," Math and Science Exploration, Conference for 6-8th Grade Girls, Parents and Teachers, sponsored by Glowing Embers Girl Scout Council, Inc., Kalamazoo Area Mathematics and Science Center, Kalamazoo Regional Educational Service Agency, Kalamazoo Valley Museum, and Sigma Xi, March 2000.
"Images of Women Scientists in Media Science Programs," Invited to present paper at Association for Education in Journalism and Mass Communication (AEJMC) meeting, August 1998
Steinke, Jocelyn (1992) "Teaching Newswriting Using Computers," Paper Presented at "Writing and Computers, Ithaca College, May 1992.
CONFERENCE PANELS DEVELOPED
"Overcoming Gender Stereotypes: Girls in Science, Engineering and Technology," American Association for the Advancement of Science (AAAS), forthcoming February 2006, (with Dr. Marilee Long).
"Assessing Progress Lessons Learned From Informal Science Educational Programs," American Association for the Advancement of Science (AAAS), February 1996 (with Dr. Marilee Long).
"Images of Science and Scientists," American Association for the Advancement of Science (AAAS), February 1995 (with Dr. Marilee Long).
CONSULTING/TRAINING WORKSHOPS
Steinke, Jocelyn (1995) "Science and Health Reporting Workshop," Workshop for newspaper reporters in New York. New York State Press Association, April 1995.
Steinke, Jocelyn (1994) "Writing for Readers?: A Look at Readers' Responses to Science News, Workshop on Health, Medicine, Science and Environmental Reporting, Workshop for local reporters, Ithaca College, June 1994.
AWARDS/HONORS
Research Chair
Science Communication Interest Group, Association for Education in Journalism and Mass Communication (AEJMC)
1999-2000
Faculty Research Development Award (RDA)
Western Michigan University
1996
Institute for Journalism Excellence Fellowship
American Society of Newspaper Editors
1996
Journalism Educator Fellowship
The Poynter Institute
1995
Huck Boyd Community Newspaper
Research Paper Competition
Award-winning paper
1995 (with Dr. Jill Swenson)
Outstanding Teaching Assistant
Cornell University
1988
Phi Kappa Phi Honorary Society
Cornell University
1988
PROFESSIONAL AFFILIATIONS
American Association for the Advancement of Science (AAAS)
Association for Education in Journalism and Mass Communication (AEJMC)
Women in Engineering Programs Advocates Network (WEPAN)
