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I believe that good teaching is good selling. The outcome of both
processes should be conceptual change. Students or clients should see
the world differently as a result of their learning experiences, and be
willing to make decisions based on new perspectives. The best way to
sell is to provide value in the eyes of the customer. This is a
challenging effort in industrial settings, but it becomes even more
complex in academic environments, because students are simultaneously
customers with respect to course offerings and products with respect to
potential employers. In the academy there is an inherent dynamic tension
between product optimization and customer satisfaction.
I believe that while a university education cannot afford to be
irrelevant to employable skills, the university experience should be
expansive in its breadth and depth. It should be a laboratory of new
theories and new ideas as well as an explorer and interpreter of well
established best practices. In the university, students should be
exposed to relationships and connections that help them see themselves
in a story that is larger than their individual lives.
I judge that experiential learning is the best form of learning, and
students become interested in courses if they can see them as relevant
to their lives and beneficial to their future aspirations. I try to
incorporate commercial examples of course concepts wherever appropriate
using business and technology articles from the New York Times and the
Wall Street Journal. Videos from MIT World also provide valuable
exposure to leading thinkers in business and technology. I use projects
and exercises to offer students a visceral feel for course subject
matter, and utilize as many on-line resources as possible to provide
access to course material from any network connection. Just as a robust
integrated philosophy emerges from exposure to many concepts and
perspectives, courses should employ a variety of communication
mechanisms whenever possible to address different learning styles. Newly
available collaboration software offers rich communication
possibilities.
My teaching and research interests focus on the integration of
enterprise, productivity, and collaboration software. These are
important topics with significant impact to modern life. But I think
that the most important exchanges with students have almost nothing to
do with effective use of technology. The most important messages deal
with living a reflective life and an endless search for discovery and
meaning. After more than 50 years of reflection, I judge that there are
three things that are mine to do:
- teach
- deliver the message "the story is bigger than you" in many different
ways
- be a messenger of awe
I am sure that I will spend the rest of my days on this planet trying to
discern ways to do those things.
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