Collegiate Objective

DELL

The name Dell may be synonymous with "direct," but the computer giant has a more diverse approach to the market these days. The world's #1 direct-sales computer vendor provides a broad range of computer products for the consumer and enterprise markets. In addition to a full line of desktop and notebook PCs, Dell offers network servers, workstations, storage systems, printers, projectors, and Ethernet switches. It also markets third-party software and peripherals. Dell's growing services unit provides systems integration, support, and training. The company began selling through retail stores in 2007.

APPLE

Apple aims for nothing short of a revolution, whether in personal computing or digital media distribution. The company's desktop and laptop computers -- all of which feature its OS X operating system -- include its Mac mini, iMac, and MacBook for the consumer and education markets, and more powerful Mac Pro and MacBook Pro for high-end consumers and professionals involved in design and publishing. Apple scored a runaway hit with its digital music players (iPod) and online music store (iTunes). Other products include mobile phones (iPhone), servers (Xserve), wireless networking equipment (Airport), and publishing and multimedia software. Its FileMaker subsidiary provides database software.

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DELL The name Dell may be synonymous with "direct," but the computer giant has a more diverse approach to the market these days. The world's #1 direct-sales computer vendor provides a broad range of computer products for the consumer and enterprise markets. In addition to a full line of desktop and notebook PCs, Dell offers network servers, workstations, storage systems, printers, projectors, and Ethernet switches. It also markets third-party software and peripherals. Dell's growing services unit provides systems integration, support, and training. The company began selling through retail stores in 2007. APPLE Apple aims for nothing short of a revolution, whether in personal computing or digital media distribution. The company's desktop and laptop computers -- all of which feature its OS X operating system -- include its Mac mini, iMac, and MacBook for the consumer and education markets, and more powerful Mac Pro and MacBook Pro for high-end consumers and professionals involved in design and publishing. Apple scored a runaway hit with its digital music players (iPod) and online music store (iTunes). Other products include mobile phones (iPhone), servers (Xserve), wireless networking equipment (Airport), and publishing and multimedia software. Its FileMaker subsidiary provides database software.