Research

Google


If you've never Googled, you probably aren't finding what you want online. Google operates the leading Internet search engine, offering targeted search results from more than 8 billion Web pages. The site, which ranks results based on a proprietary algorithm, offers search results in more than 35 languages and attracts an audience of more than 380 million people worldwide. The company generates revenue through ads that are targeted by keywords. Google also sells ads across a network of more than 200,000 affiliated Web sites. Founders Sergey Brin and Larry Page each have nearly 30% voting control of the company.

Yahoo


Internet users around the world are cheering for this company. Yahoo! is the leading online information portal, drawing more than 400 million people to its network of Web sites with a mix of news, entertainment, and online shopping, as well as its search engine and Internet directory. It also offers registered users personalized Web pages, e-mail, and message boards. Yahoo! publishes content in about 20 languages. It generates most of its revenue through ad sales, but it also charges subscriptions for premium services. In addition, Yahoo! provides online marketing and other commercial services, and it offers Internet access through partnerships with telecommunications firms.

 

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