Research
1. Understanding how to correctly use public relations is essential to the healthy function of a business
2. Without public relations, a business will fall out of the mind of consumers, and that leads to less success as business is all about staying relevant.
3. The best business plans can crumble with poorly executed communication
4. Today's leaders need to appreciate the value of professional public relations and how it helps organizational effectiveness by building strategic relationships, maintaining a favorable reputation, minimizing damage from crisis, and generating revenue

Resources:
1. Stein, Neville. "The Importance of Public Relations." Horticulture Week (2012): 27. ProQuest. Web. 14 Aug. 2

2. Hagan, Linda M., PhD. "Building the Case for Educating Business Leaders on the Importance of Public Relations." American Journal of Business Education 4.8 (2011): 43-8. ProQuest. Web. 14 Aug. 2014.