Organizations are a ubiquitous and indispensable artifact of modern human life. They also consume resources and impact the development of society. It is hoped that the ideas presented in this website will stimulate actions that lead to more effective organizations for the benefit of organizational members and society.

 

OE Evaluation Checklist

An alternative framework to evaluate organizational effectiveness.

Product Evaluation

Improving advertising effectiveness using product evaluation.

Wes Martz, Ph.D.

Dr. Wes Martz is vice president, marketing at Kadant Inc. (NYSE:KAI), a $270 million more »

MKTG 6130 Course Website
Use this link to access course materials including the syllabus, readings, and assignments.

 

The Evaluation Checklist

Advantages and disadvantages of evaluation checklists presented at the Center for Research, Evaluation, Assessment, & Measurement at University of South Florida, Tampa.

 
  Copyright 2012 Wes Martz. All rights reserved. Except for specific citations, the opinions expressed on this
website are my own and do not necessarily represent the opinions of any others.