Marketing is more than creativity. It is more than brilliant strategy. It is about consistently delivering a positive and engaging customer experience that results in profound loyalty and a visceral connection to your brand.

Marketing Insight for Small Businesses
The following articles are intended to provide insight into marketing planning, branding, and other relevant marketing topics of value to entrepreneurs and small business owners.

1. Intelligent marketing for the small business.
2. Getting past third base: The small business branding challenge.
3. Marketing plans that work.
4. Letters of gold: How to maximize direct mail results.
5. Six questions to ask your prospective ad agency or consultant.
6. Product evaluation and its contribution to effective advertising.

You have permission to download, print, and quote from the above articles with credit given to the author. An example citation and reference for the article "Intelligent Marketing for the Small Business" are shown below using APA style.

In-text citation
(Martz, 2012)

Reference list entry
Martz, W. (2012). Intelligent marketing for the small business. Retrieved [date] from http://homepages.wmich.edu/~wmartz/intelligent_marketing.htm

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