MESSAGES

Final exam scheduled April 4. Room 203 from 6 to 8 p.m. A laptop computer may be used to write your answers to the exam questions.

Thought Paper #3 due via email on or before April 16.

SYLLABUS
MKTG 6130 - Customer-Driven Marketing Management (updated 3/31)

ASSIGNMENTS AND READINGS
Course Pack - Harvard Business School Publishing Site
Thought Paper #1
Case Analysis
Thought Paper #2
Thought Paper #3

DISCUSSION NOTES
Module 1 - Marketing Overview
Module 1 - Quantitative Marketing Analysis
Module 2 - Market Segmentation, Target Market Selection, and Positioning
Module 3- Product Policy and Management
Module 3 - Understanding Brands
Module 4 - Pricing Policy & Management
Module 5 - Marketing Promotion
Module 6 - Distribution
Course Summary