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Sport marketing includes any combination of skills related to the promotion, selling, and/or advertising of sport services and/or products within the context of an organization or department whose primary product or service is related to sport and/or physical activity. The sports marketing specialization program at Western Michigan University provides students with a unique understanding of the business side of the sports industry, helping prepare students for a dynamic career in the fast-growing field. To get a specialization in sports marketing at Western Michigan University you'll need to take two courses, these courses are MKTG 3800: Sports Marketing and MKTG 4820: Advanced Sports Marketing.

"Sports Marketing Specialization." Sports Marketing Specialization | Marketing | Western Michigan University. Department of Marketing, n.d. Web. 03 Dec. 2014.

"Sport Marketing." Xavier University - School of Education - Department of Sport Studies - Sport Marketing. Xavier University, n.d. Web. 03 Dec. 2014.