About Twitter

Twitter  is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). With around 200 million users sending out the same number of micro-blogs (approximately) every day, Twitter is certainly an effective channel for communication. However, this social networking site is not just for teenagers or celebrities tweeting about their daily activities. The power of Twitter as a marketing tool has been realized by many small business owners, who are using it to help their businesses grow. Considering that it costs very little to market a product on Twitter, small businesses should definitely use this tool for boosting their internet marketing activities.

Twitter is a social network of huge importance for us in education. Here we have several articles about it in Educational Technology and Mobile Learning and here is a resourceful section where you can access all the educational tools, tips, and ideas to help you to effectively leverage Twitter in your teaching and learning.

 

Twitter In Business

How to Use Twitter for Business and Marketing?

Hereís a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

Now letís dive into how you can use Twitter for your business:

Step #1: Present Your Brand

Step#2: Build a Strong Foundation

Step #3: Start Following People

Step #4: Start Talking

Step #5: Talk Smarter

Step #6: Drive Traffic to Your Website and Blog

Step #7: Connect Your Online Presence

Step #8: Get Mobile With Twitter

Step #9: Share Photographs in Your Tweets

Step #10: Add Video to Your Twitter Timeline

Step #11: Organize Your Followers Into Conversation Lists

Step #12: Expand Your Audience With Hashtags

Step #13: Pinpoint Potential Local Customers

 

14 Ways to Use Twitter to Market Your Business

1. Optimize your Twitter bio.

2. Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis.

3. Get colleagues involved.

4. Tweet regularly.

5. Don't be afraid to ask for some Twitter love.

6. Track mentions -- and respond if appropriate.

7. Retweet.

8. Favorite tweets.

9. Follow trends/hashtags.

10. Offer discounts or special deals to Twitter followers.

11. Use images and videos.

12. Use Promoted Tweets.

13. Make sure Twitter is integrated with your other marketing efforts.

14. Use Twitter analytics.

 

Twitter in Education

 How Twitter Can Be Used as a Powerful Educational Tool

Think Twitter is just a waste of time? Think again. Its organizational structure makes it an effective tool for connecting with students and others online.

On Feb. 10th 2011, the world was transfixed on the protests raging in Egypt. We all watched as thousands gathered in Tahir square, where they had been for the past several weeks, to listen to a speech by President Hosni Mubarak. Many figured this would be his resignation speech. Instead, it offered the citizens of Egypt very little in the way of change, even if it was being presented as something positive. For outsiders looking in, it seemed that the situation would only get worse.

 What Mubarak might not have known is that while he was trying to maintain his iron grip on power, thousands of Egyptians were tweeting about their frustration with the dictator. Eventually, the people on the street, armed with nothing more than a cell phone and a free social media site, changed the course of history. If you are a middle or high school social studies teacher, and you wanted to provide your students with a close-up view of the events unfolding in Egypt, you could turn to a traditional news service. Or, you could follow the hashtag #Egypt on Twitter and tap into the real-time pulse of unfolding events by people on the streets of Cairo.

 Through our previous articles, we have introduced you to three pillars we believe are essential to be Web literate. We have shown you how to use advanced search techniques to raise the quality of information found on the Web, and we have explained how the information you find can be organized into a comprehensive library of knowledge using powerful Web tools like Diigo. In this final part to the series, we will demonstrate how tools like Twitter can allow a researcher to share what is learned with the world, tap the knowledge of others to help make even stronger connections with the material, and even provide students with real-world problems at a momentís notice.

At first glance, Twitter doesnít appear to hold much value. Who cares about Justin Bieberís haircuts! In fact, we both saw it as a waste and quit using it two or three times until we truly understood the organizational structure of information within this tool. Learning how to filter through tweets, organized using hashtags, will bring clarity and meaning to Twitter and will get you past the mosh pit of random thoughts and lackluster chitchat.

A hashtag is nothing more than a word or phrase (with no spaces) that is preceded by a # symbol. Examples include #edchat, #london2012, and #youthvote. Simply type a hashtag like one of these into Twitterís search box to immediately generate results that are focused around the topic of your choice. Tagging is a beautiful thing, and a tag is something you can invent at any moment.

If youíre interested in a topic, but you donít know of a hashtag that will be helpful with your research, simply do a search in Twitter using a keyword rather than a hashtag. Then, scan the results to see what hashtags people are using when they are discussing that particular topic. For example, Brian did this the evening of President Mubarakís speech, and he discovered that the two most popular hashtags being used at that time were #Egypt and #Jan25. By looking through the resources he found, he was able to see what the world was saying about this event. But then, Brian took it a step further.

 

The Teacherís Guide To Twitter

 Twitter has proven itself to be an indispensable tool for educators around the globe. Whatever skill level you may be, Twitter is downright fun and worth your time. So hereís a useful guide that we curated from Edudemicís archives in an effort to put something together that was a bit easier to read than random blog posts. We hope you enjoy and will be regularly adding to this guide so feel free to leave your ideas down in the comments or by, what else, tweeting us @edudemic anytime!

Our Biggest Twitter Tips For Teachers

For many teachers making a foray into the edtech world, Twitter is an excellent tool for consuming and learning. There are a number of great resources out there to help teachers follow people who will be useful to them based on location, subject, grade level, and technology being used. Many are also harnessing Twitter as a part of their PLN (personal learning network) to connect, share, and network. So how do you bridge the gap from reading tweets in your feed to truly harnessing the power of Twitter in the edtech realm? Check out our biggest Twitter tips for teachers below! Care to add your tips? Do so in the comments so everyone can learn from your wisdom. This is a collaborative effort, after all.

Create, Donít Just Consume

The best way to get the most out of Twitter is to use it. Using Twitter is a two part process. The first part is as a consumer, where you follow people, read their tweets, and learn from them. A lot of people stop there, which is easy to understand since that is the easy part. But the real magic happens when you share, too. Think of it this way: if you were having a conversation with someone and you werenít responding, the conversation wouldnít go very far, would it?

 Connect and Network

When youíre just getting started on Twitter (or perhaps trying to add to or refine your feed), a resource for educational hashtags or guides to great accounts to follow are excellent resources to point you in the right direction. Follow some of the people you find interesting, exchange ideas and conversations with others using the #hashtag conversations youíre involved in, and when appropriate, take it to the next step: connect with them Ė either via other social media, email, or at a conference youíre both attending. Sometimes from behind the glow of our phones, tablets, and laptops, we forget to continue to forge our networking relationships in more conventional ways, too.

 Share Your Resources

If you always find interesting things on Twitter, such as lesson plans, donít forget to share your awesome resources, too. Along the lines of the Ďget what you giveí idea, the more you feed into the community, the more robust it will become and the more it will grow and become useful to you. Weíve seen a lot of resource sharing sites that are conceptually great fail when not enough people contribute to them.

Keep At It

Just like going to the gym once every two weeks isnít going to keep you in peak physical condition, participating in Twitter #hashtag chats and interacting only occasionally isnít going to make your Twitter community very robust. You donít have to be a chronic Tweeter to stay regularly involved Ė but it is important to check in, reply, and participate to keep the conversation going

 

According to "50 Ways to Use Twitter in the Classroom," by Miller, he shed lights on importance of Twitter's tool in teaching and learning process. Then he gave many of methods in teaching that may have advantage to keep their classes by using Twitterís format. These methods provide to students to use Twitter tool in the classroom to create important and lasting lessons. The important of using Twitter in classroom will be in tweet about upcoming due dates for assignments. It also provide the class with a running news feed. Also teachers can use Twitter in the classroom to create a career list. Moreover, connect with the community. that means, use education Twitter to reach a broad audience discussing the latest cultural or educational events in the area and encourage others in the community to attend. The wonderful of using Twitter is write reviews. Any media studies classes can use the Twitter format to write micro reviews of the different movies, books and music devoured. It important for teacher to post syllabus changes. Twitter keeps a permanent record of any new bits of information so nobody has any excuse for missing out. Finally , it is great to summarize. At the conclusion of each lecture, teachers can ask students to type a 140-character or less summary of what they have learned and perhaps pose any questions to be considered in the next class. In fact, in his article I talked about some ways of using because Twitter has a lot of uses that I cannot restrict it.

 


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